SERVICES

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I help brands, leaders, and creatives find clarity at the intersection of strategy, culture, and care.

WHAT I DO

I bring together strategy, research, and cultural insight to help clients design systems that are smarter, more inclusive, and more resonant.

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Core Areas

Brand & Product Strategy – Positioning, innovation, and growth pathways for startups and established firms.

Consumer & Market Research – End-to-end qualitative and quantitative research: interviews, focus groups, analysis, and reporting.

Skincare & Beauty Business Building – From formulation and regulatory considerations to brand positioning, competitive strategy, and fundraising, I bring direct experience developing a next-generation skincare brand.

Diversity, Equity & Inclusion (DEI) – Strategy, cultural advising, and next-generation training on identity, wellness, and workplace culture.

Creative & Cultural Advising – Multicultural insight, marketing review, and storytelling that connects across audiences.

HOW I WORK

My approach is client-centered, evidence-based, and informed by my background in biology and public health. I specialize in translating complex data, identities, and cultural dynamics into actionable strategy and clear outcomes.

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I don’t just advise—I build. As the founder of skinhack, a next-generation skincare brand created with Above Rinaldi Labs, I bring first-hand knowledge of what it takes to move from concept to launch: formulation, brand positioning, competitive strategy, and fundraising. That lived perspective grounds the support I offer to other businesses.

PAST ENGAGEMENTS

I’ve partnered with Fortune 500 companies, high-growth startups, international firms, and artists. Across every engagement, my aim is the same: to elevate clarity, inclusion, and impact.